If You Don’t Have Amazon Prime, You Can No Longer Buy Most ‘Star Wars’ Or Marvel Movies On Amazon
Do you want to get your hands on new Disney Blu-ray releases likeStar Warsfilms or MCU films? Well then, you better get an Amazon Prime account.The Vergereports that Amazon, in what is apparently a quest to lure in more Amazon Prime Members, has made Blu-ray titles likeStar Wars: The Force Awakens,Rogue One: A Star Wars Story,Star Wars: The Last Jedi,Ant-Man,The Avengers,Captain America: First Avenger,Winter Soldier, andCivil War,Guardians of the Galaxy Vol. 2,Iron Man 3,Spiderman: Homecoming,Thor: The Dark WorldandThor: Ragnarokexclusives for Prime members.
This isn’t the first time Amazon has done this. In the past, they’ve madeBirdmanandInterstellarexclusive to Prime members as well. But obviously the Disney titles aremuchbigger sellers. If you don’t have a Prime membership, you’re not entirely out of luck. You can still purchase used copies from third-party sellers. But if you want to own a brand new Blu-ray copy of the titles listed above, you’ll need a Prime membership.
When this sort of thing came up in the past, Amazon offered the following explanation:
From time to time, Amazon offers exclusive selection and pricing on select items for Prime members. Customers who are not Prime members can sign-up for a 30-day free trial of Amazon Prime to benefit from these exclusive prices or they can purchase these items or similar products from third party sellers often fulfilled and shipped by Amazon.
Amazon is a business, and they want to make even more money than they already have (even though they havea lotof it), so I understand why they’re doing this. They havebillion-dollarLord of the RingsTV showsto fund, after all. And they want to boost those Prime numbers. What better way to do that than by making certain in-demand items Prime exclusives? I’m a Prime member, and I definitely think it’s worth it – they have a great streaming library, and I personally enjoy receiving the items I order as quick as humanly possible.
But I also realize that not everyone wants to be a Prime member. The $99-per-year membership price tag might also be far too steep for some people. As a result, Amazon pulling restrictive moves like this may cause more harm than good. In the long run, the company will still have ashit tonof money, so I doubt they’ll lose much sleep over a few complaints.
