Producer Frank Marshall Says “Don’t Spend Your Money” On IMAX Digital
Over the last month,we’ve written quite a few timesabout the new Digital IMAX theatres and how we believe that the IMAX Corporation is ripping off moviegoers by placing the IMAX brand name on subpar sized cinema screens nationwide. Actor/comedianAziz Ansaristarted the public fuss, Pulitzer Prize winning movie criticRoger Ebertpublicly came out against the practice, yet IMAXignorantly ignored the criticism, and insists thataudiences are too stupid to notice the difference(obviously, they didn’t phrase it that way, I’m just giving you my interpertation — read the linked article for exact quotes). Now big Hollywood players are beginning to step up and take a stance on the issue.
ProducerFrank Marshallagrees that IMAX Digital is false advertising. For those who might not recognize the name, Marshall has produced over 80 films over the last 30 years, including theIndiana Jonesseries,Poltergeist, Gremlins, Goonies, Back to the Future, Who Framed Roger Rabbit, The Sixth Sense,TheBournefilms,Signs, Seabicuit, The Curious Case of Benjamin Buttonand more. basically, he’s one of the biggest producers in Hollywood. So what did Marshall say about IMAX?
Marshalltweeted: “While attending screening of BRUNO last night, I stopped into the much hyped IMAX theater at the AMC on 42nd st. NYC. I was stunned…” … “there is nothing remotely resembling an IMAX screen or presentation, don’t spend your money for this.” … “I can’t believe they can get away with this. It’s really false advertising…”
IMAX reallyneeds to be honest with the consumers. The longer they ignore this problem, the more harmfull effect it will have on their name brand.
