Watch This Groovy ‘Ash Vs Evil Dead’ Beer Commercial
It’s the first week after the holidays and the week itself is almost over, so don’t even pretend you’re actually doing work. Instead, run out the clock and watch thisAsh vs. Evil Deadbeer commercial, ahead of the show’s return next month.
Ash vs Evil Dead
The name Shemps has a long-standing tradition inEvil Deadlore. The term traces back to theThree Stooges –when Curly replacement Shemp Howard died suddenly of a heart attack, the remaining two Stooges, Moe and Larry, shot newStoogesshorts using stock footage and stand-ins for Shemp shot from behind. WhenSam Raimimade the firstEvil Deadin 1981, a lot of the cast and crew abandoned the shoot halfway through production. Rather than replace actors and reshoot footage already filmed, Raimi simply used stand-ins, including star Bruce Campbell, Rob Tapert, Josh Becker, assistant David Goodman, and Sam Raimi’s brother Ted Raimi, and listed them as “Fake Shemps” in the credits. Cue the NBC “The More You Know!” bumper.
While this Shemps ad isn’t a traditional trailer, it does serve as a reminder that the new season ofAsh vs. Evil Deadreturns to Starz in February.Evil Deadfranchise star Bruce Campbell returns yet again as Ash Williams, the one-handed chainsaw fanatic who is doomed to forever fight the forces of darkness. Also returning isLucy Lawlessas Ruby, the sometimes good, sometimes bad character Ash and his friends frequently bump heads with,Ray Santiagoas Pablo Simon Bolivar, Ash’s sidekick, andDana DeLorenzoas Kelly Maxwell, who has been with the team ever since the Deadites killed her parents.
Evil Deadkicked off in 1981 with Sam Raimi’s cult-classic, which gave way to the comedicEvil Dead 2and then the goofy-as-hellArmy of Darkness. Raimi and company had been teasing anEvil Dead 4for years, but it never materialized. The franchise was raised from the dead whenAsh vs. Evil Deaddebuted on Starz in 2015.Ash vs. Evil Deadseason 3 premieresFebruary 25, 2018.
